Gruen Sweat
The team that brought you The Gruen Transfer, Gruen Planet and Gruen Nation is proud to bring you Gruen Sweat. Host Wil Anderson and regulars Todd Sampson and Russel Howcroft will be joined by guest panellists as they commentate on the brandtathlon better known as London 2012, exposing the marketing machine that underpins, underwrites and over-exploits the Olympics.
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Cast
Seasons
- Ep 1
1.Episode 1
25-07-2012Tonight, we look at Brand Policing, the efforts by the London Organising Committee (LOCOG) and the International Olympic Committee (IOC) to protect sponsors underwriting the Games....
- Ep 2
2.Episode 2
01-08-2012This week, the world's fastest ad space, Usain Bolt. From the outside, he looks like a purpose-built marketing machine.
- Ep 3
3.Episode 3
08-08-2012This week we look at ambush marketing, ask if all sponsor money is good money, and wonder what the mascot designers were thinking. Adidas paid $63 million to be an official games s...
- Ep 4
4.Episode 4
15-08-2012This week on Gruen Sweat we wrap up the 2012 Olympics. As London basks in the afterglow, who were the real winners?
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