

Sneaker Wars: Adidas V. Puma
“The tangled rivalry that shaped sports.”
Through unprecedented access to both companies, uncover the tale of two feuding brothers, Adi and Rudi Dassler, whose multi-decade rivalry and competition helped shape the modern sportswear industry.
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Cast
Seasons

1.A Rivalry Begins
24-09-202541mThe decades-long feud between Adidas and Puma is one of the greatest rivalries in sports history.

2.From the Courts to the Streets
24-09-202541mSportswear evolves as Puma hits NYFW and Adidas partners with Kanye, sparking a cultural shift.

3.Win at All Costs
24-09-202542mBjorn Gulden's move to Adidas from Puma sparks shock as both brands continue their fierce rivalry.
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