Style Theory

Have you ever wondered why your pockets are SO small, Loyal Theorist? If not, then you're probably a dude. You see, women’s pockets are notoriously known for being tiny and useless...

We all know how HULK can transform from human to giant green monster in the course of seconds (hint: it’s gamma radiation). But, what's the secret to his pants transforming like th...

You’ve heard the term “killer heels,” right? Like “these heels are KILLING my feet.” But that got me thinking... Could a high heel ACTUALLY be used as a weapon? Today we’re slingin...

You should be SCARED, Loyal Theorist. Why? Well, your makeup is POISONING you! That’s right. Take a second look at your foundation, mascara, lipstick, and other beauty products bec...

Take a selfie of your face. Now flip the photo. Something looks off doesn’t it? That’s because the symmetry in your face may not be perfect. And neither is mine! But what does it t...

Maybe you’ve heard that school uniforms make you smarter. Dress for success, right? WRONG! Schools have been lying to you about school uniforms, and we’re going to expose the truth...

According to Wednesday Addams, her skin breaks into hives and flesh peels off her bones when she even TOUCHES Color. Wait a minute… is that real? Can you actually be ALLERGIC to co...

If you’ve been to any sporting event recently, chances are you’ve seen fans wearing some SILLY hats. You know what we’re talking about, right? Those oversized foam ball caps aren’t...

Do you wash your legs? Yes, that’s a legitimate question. And prepare to be shocked because there are more people who DON’T wash their legs than you’d realize. Their reasoning is t...

SHEIN. You’ve seen the mega brand. Maybe you’ve even worn it? But did you know they are complete and utter THIEVES? More than once they’ve stolen designs from smaller creators such...

Okay, HOW on Earth is this dress possible? Seriously, a spray-on dress?! This thing defies all logic and physics. Yet Bella Hadid wore a spray-on dress during Paris Fashion Week an...

Welcome to the first episode of Style Theory Basics! Today we’re covering the foundations of color theory and how YOU can use it to your advantage. Don’t trust a TikTok filter to d...

Think of your all-time favorite villain. Is it the Joker? Thanos? Big Jack Horner? Whoever it is we guarantee they’re wearing purple. But why? WHY do the most iconic villains wear...

You’re washing your clothes WRONG! As a matter of fact, Loyal Theorist, you may be making your clothes even dirtier (and bluer) by throwing them in a washing machine. If you’re loo...

Welcome to MEAT WEEK, Loyal Theorists! Before you check out our other meat-themed content on our other channels, Game Theory, Film Theory, and Food Theory, we just HAVE to talk abo...

Are you a “Swiftie,” Loyal Theorist? If so then there’s a good chance you saw Taylor Swift perform live during her Eras Tour… that is, if you could get tickets to it. She has a set...

Hey Theorists, how short are your pants? Are they as short as Pedro Pascal’s shorts at the 2023 Met Gala? Or as long as Rihanna’s flowing Valentino Haute Couture gown? Well take a...

Dress codes kind of suck, don’t they? Sure, they allow us to express individuality and show off cute school outfits in grwm videos on YouTube. But, they also come with annoying rul...

If you’ve ever worn lipstick, lip gloss, or chapstick at some point in your life, then you know how difficult eating and drinking can be. Of course some of the application goes ont...

We’ve all seen the “TikTok Made Me Buy It” and “Viral TikTok Products” videos, and as we know there are some WEIRD TikTok products. But some of the recent strangest are the ph5 col...

We have BIG news, Loyal Theorist! We conducted the world’s LARGEST color analysis in history just so we could prove the internet wrong. If you’ve explored the fashion and style ver...

Have you ever taken a whiff of something and been immediately transported back in time? No, we’re not talking about time travel; we’re talking about nostalgia! Throwing ball with y...

In our previous shower episode we asked, “should you wash your legs in the shower.” And you Loyal Theorists loved it so much and asked so many follow-up questions that we HAD to ma...

Are high heels bad for you? Ladies, you may have wondered this age-old question at some point in your life. And with Margot Robbie’s Barbie movie coming out, we thought there was N...

Women’s clothing sizes kind of… SUCK! Lady Theorists, if you’ve ever taken a trip to any clothing outfitter, then you know the agonizing struggle of finding the right size. You may...

SHEIN is back at it again, Loyal Theorists. If you remember from our previous episode we learned that the fast fashion brand STOLE from popular YouTuber Cassey Ho (Blogilates). But...

In 2023, Barbie is a fashion ICON. And that’s thanks in part to Margot Robbie rocking old-school Barbie outfits on the “pink” carpet of the Barbie Movie. But she’s not the only one...

Edible underwear… It sure is a thing! But is it edible? And is it underwear? Today MatPat wears it around for 48 hours to answer those exact questions. Find out if the undergarment...

Luxury is different for everyone. For some, it’s wearing expensive brands like Gucci, Supreme, and Rolex. For others it’s wearing a very high quality, subtle sweater that costs $1,...

Does sunscreen actually work, Loyal Theorist? Recently TikTok has been filled with naysayers trash-talking sunscreen. And that got us to wonder: What is the difference between the...

Something is stirring in the makeup world, Loyal Theorist. Yes, of course, it has to be James Charles! Everyone is canceling him for selling paint makeup. But we’re not here to tal...

Today, loyal theorists, we’re learning how to shave your face. But, we’re not just grabbing a razor and having at it; no, we’re using 8 guys and 10 different blades to find the abs...

Smile, you're being watched! It seems like we can't go anywhere nowadays without being captured by some kind of surveillance camera. Even simple trips can result in our facial data...

How calm are you, Loyal Theorist? Calm enough to tackle working a 9-5 job, taking out the garbage, mowing the lawn, cooking dinner, doing laundry, unloading the dishwasher, and EVE...

Boo! It’s SPOOKY season, Loyal Theorist, and that means it’s time to get in the SPIRIT of Halloween. Sure, we’ve already been munching on candy and watching fall movies like Hocus...

Socks are great! They come in all different colors and sizes; there are long socks, short socks, fuzzy socks, dress socks… But the best part about socks, other than covering up tho...

Around Black Friday 2023, TikTok shut down THOUSANDS of small business shops on its platform without warning. Yes, those small TikTok businesses that SarahGrace, HopeScope, Mia Map...